How Twitter is being used by Australian engineering academic units

Palmer, Stuart 2013, How Twitter is being used by Australian engineering academic units, in AAEE 2013 : Proceedings of the 24th 2013 Australasian Association for Engineering Education Conference, Griffith School of Engineering, Griffith University, Brisbane, Qld..

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Title How Twitter is being used by Australian engineering academic units
Author(s) Palmer, Stuart
Conference name Australasian Association for Engineering Education. Conference : (24th : 2013 : Gold Coast, Qld)
Conference location Gold Coast, Queensland
Conference dates 8-11 Dec. 2013
Title of proceedings AAEE 2013 : Proceedings of the 24th 2013 Australasian Association for Engineering Education Conference
Editor(s) [Unknown]
Publication date 2013
Conference series Australasian Association for Engineering Education Conference
Total pages 9
Publisher Griffith School of Engineering, Griffith University
Place of publication Brisbane, Qld.
Keyword(s) social media
engineering education
twitter
Summary For organisations, social media provide new avenues for communication and collaboration with their stakeholders, however, any value created for an organisation through social media comes not from any particular platforms, but from how they are used. The potential value of social media tools to assist in the successful communication inside and outside of engineering organisations has been identified in the literature. While social media may be widely used by individuals and many organisations, their use in higher education is still relatively new. Applications of social media in engineering education can also be found in the literature, including in work integrated learning. One of the most widely-used social media tools employed by organisations is Twitter. Research on the use of social media by higher education institutions is still limited and evaluation of the impact of social media activities is not straightforward. One approach to evaluation is network analysis.
ISBN 9780992409913
Language eng
Field of Research 130103 Higher Education
150502 Marketing Communications
Socio Economic Objective 930502 Management of Education and Training Systems
HERDC Research category E1 Full written paper - refereed
Copyright notice ©2013, AAEE
Persistent URL http://hdl.handle.net/10536/DRO/DU:30060775

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