Unhealthy food, integrated marketing communication and power: a critical analysis

Jackson, Michaela, Harrison, Paul, Swinburn, Boyd and Lawrence, Mark 2014, Unhealthy food, integrated marketing communication and power: a critical analysis, Critical Public Health, vol. Latest Article.

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Title Unhealthy food, integrated marketing communication and power: a critical analysis
Author(s) Jackson, Michaela
Harrison, Paul
Swinburn, Boyd
Lawrence, Mark
Journal name Critical Public Health
Volume number Latest Article
Total pages 17
Publisher Routledge
Place of publication Oxford, UK
Publication date 2014-01
ISSN 0958-1596
Keyword(s) Food marketing
Public health nutrition
Childhood obesity
Integrated marketing communication (IMC)
Summary Public health advocates have repeatedly highlighted parallels between food marketing and childhood obesity. Yet existing literature has not explored the connection between the promotion of unhealthy foods and beverages, certain characteristics of integrated marketing communication (IMC) and the power of multinational food and beverage companies. This is problematic because IMC represents the dominant marketing paradigm in use today. This article draws on critical theory and literature from across public health, marketing, business and related fields. By focusing on macro-level antecedents and interactions, this discussion highlights a previously unarticulated dimension of the promotion of unhealthy foods and beverages to children and adolescents. In doing so, this discussion aims to generate greater recognition of the broader environmental circumstances and processes that surround food marketing tactics and their consequences for public health nutrition. This perspective will also contribute to an expanded understanding of unhealthy food marketing and its unintended consequences, among an audience of nutrition, public health and policy communities.
Language eng
Field of Research 150502 Marketing Communications
Socio Economic Objective 950402 Business Ethics
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2014, Taylor & Francis
Persistent URL http://hdl.handle.net/10536/DRO/DU:30060795

Document type: Journal Article
Collection: Deakin Graduate School of Business
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