An empirical investigation on the role of market orientation in church participation

Mulyanegara, Riza Casidy, Tsarenko, Yelena and Mavondo, Felix 2010, An empirical investigation on the role of market orientation in church participation, International journal of non-profit and voluntary sector marketing, vol. 15, no. 4, pp. 339-351.

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Title An empirical investigation on the role of market orientation in church participation
Author(s) Mulyanegara, Riza Casidy
Tsarenko, Yelena
Mavondo, Felix
Journal name International journal of non-profit and voluntary sector marketing
Volume number 15
Issue number 4
Start page 339
End page 351
Total pages 13
Publisher Wiley
Place of publication Oxford, England
Publication date 2010-11
ISSN 1465-4520
1479-103X
Keyword(s) market orientation
church participation
Notes Special Issue: Marketing and Religion
Language eng
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 910403 Marketing
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2010, Wiley
Persistent URL http://hdl.handle.net/10536/DRO/DU:30061054

Document type: Journal Article
Collection: School of Management and Marketing
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