Church marketing : the effect of market orientation on perceived benefits and church participation

Mulyanegara, Riza Casidy, Tsarenko, Yelena and Mavondo, Felix 2011, Church marketing : the effect of market orientation on perceived benefits and church participation, Services marketing quarterly, vol. 32, no. 1, pp. 60-82.

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Title Church marketing : the effect of market orientation on perceived benefits and church participation
Author(s) Mulyanegara, Riza Casidy
Tsarenko, Yelena
Mavondo, Felix
Journal name Services marketing quarterly
Volume number 32
Issue number 1
Start page 60
End page 82
Total pages 23
Publisher Taylor & Francis
Place of publication Abingdon, England
Publication date 2011-01
ISSN 1533-2969
1533-2977
Keyword(s) church marketing
customer participation
market orientation
nonprofit marketing
perceived benefits
structural equation modeling
Language eng
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 910403 Marketing
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2011, Taylor & Francis
Persistent URL http://hdl.handle.net/10536/DRO/DU:30061056

Document type: Journal Article
Collection: School of Management and Marketing
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Created: Wed, 26 Feb 2014, 12:09:30 EST by Riza Casidy

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