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An empirical investigation of the relationship between personality traits, prestige sensitivity, and fashion consciousness of Generation Y in Australia

Casidy, Riza 2012, An empirical investigation of the relationship between personality traits, prestige sensitivity, and fashion consciousness of Generation Y in Australia, Australasian Marketing Journal, vol. 20, no. 4, pp. 242-249, doi: 10.1016/j.ausmj.2012.05.012.

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Title An empirical investigation of the relationship between personality traits, prestige sensitivity, and fashion consciousness of Generation Y in Australia
Author(s) Casidy, RizaORCID iD for Casidy, Riza orcid.org/0000-0002-6836-245X
Journal name Australasian Marketing Journal
Volume number 20
Issue number 4
Start page 242
End page 249
Total pages 8
Publisher Elsevier BV
Place of publication Amsterdam, Netherlands
Publication date 2012
ISSN 1441-3582
1839-3349
Keyword(s) Consumer personality
Big Five
Prestige sensitivity
Fashion consciousness
Fashion marketing
Prestige brand preferences
Language eng
DOI 10.1016/j.ausmj.2012.05.012
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 910403 Marketing
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2012, Elsevier
Persistent URL http://hdl.handle.net/10536/DRO/DU:30061059

Document type: Journal Article
Collection: School of Management and Marketing
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Created: Wed, 26 Feb 2014, 12:17:29 EST by Riza Casidy

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