You are not logged in.

How great thy brand: the impact of church branding on perceived benefits

Casidy, Riza 2013, How great thy brand: the impact of church branding on perceived benefits, International journal of nonprofit and voluntary sector marketing, vol. 18, no. 3, pp. 231-239.

Attached Files
Name Description MIMEType Size Downloads

Title How great thy brand: the impact of church branding on perceived benefits
Author(s) Casidy, RizaORCID iD for Casidy, Riza orcid.org/0000-0002-6836-245X
Journal name International journal of nonprofit and voluntary sector marketing
Volume number 18
Issue number 3
Start page 231
End page 239
Total pages 9
Publisher Wiley-Blackwell
Place of publication Chichester, England
Publication date 2013-08
ISSN 1465-4520
1479-103X
Keyword(s) church branding
church participation
church-goers
perceived brand orientation
brand-oriented
nonprofit organisations
Language eng
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 910403 Marketing
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2013, Wiley-Blackwell Publishing
Persistent URL http://hdl.handle.net/10536/DRO/DU:30061061

Document type: Journal Article
Collection: School of Management and Marketing
Connect to link resolver
 
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Versions
Version Filter Type
Citation counts: TR Web of Science Citation Count  Cited 0 times in TR Web of Science
Scopus Citation Count Cited 0 times in Scopus
Google Scholar Search Google Scholar
Access Statistics: 213 Abstract Views, 4 File Downloads  -  Detailed Statistics
Created: Wed, 26 Feb 2014, 12:22:40 EST by Riza Casidy

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.