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The role of physical attractiveness in marketing education: an exploratory study

Ho, Henry and Casidy, Riza 2010, The role of physical attractiveness in marketing education: an exploratory study, in Proceedings of the Australia and New Zealand Marketing Academy Conference; ANZMAC 2010, ANZMAC, Christchurch, New Zealand.

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Title The role of physical attractiveness in marketing education: an exploratory study
Author(s) Ho, Henry
Casidy, RizaORCID iD for Casidy, Riza orcid.org/0000-0002-6836-245X
Conference name Australia and New Zealand Marketing Academy Conference (2010 : Christchurch, NZ)
Conference location Christchurch, New Zealand
Conference dates 29 Nov - 1 Dec 2010
Title of proceedings Proceedings of the Australia and New Zealand Marketing Academy Conference; ANZMAC 2010
Editor(s) Ballantine, Paul
Finsterwalder, Jorg
Publication date 2010
Conference series Australia and New Zealand Marketing Academy Conference
Total pages 8
Publisher ANZMAC
Place of publication Christchurch, New Zealand
Keyword(s) Lecture attendance
Physical attractiveness
Marketing education
Summary Recent work on the relationship between class attendance and student performance found that student absenteeism impacted negatively on students’ grade or scores performance (Stanca, 2006). This research aims to examine the relationship between students’ perceived physical attractiveness and lecture attendance. The findings indicated that most students agreed that they will attend the face-to-face lecture more often if the lecturer is ‘funny’. In particular, the male respondents of the study claimed that they would be more likely to attend lecture if the lecturer is ‘attractive’ and ‘good-looking’. Such results may be an indicator that physical attractiveness of the instructor can be one of the motivating factors for students to attend face to face lecture sessions.
ISBN 9780473178208
Language eng
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 910403 Marketing
HERDC Research category E1.1 Full written paper - refereed
Copyright notice ©2010, The Author
Persistent URL http://hdl.handle.net/10536/DRO/DU:30061066

Document type: Conference Paper
Collections: Faculty of Business and Law
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Created: Wed, 26 Feb 2014, 12:45:29 EST by Riza Casidy

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.