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The role of individualism and collectivism in low involvement purchase decisions

Nayeem, Tahmid and Casidy, Riza 2012, The role of individualism and collectivism in low involvement purchase decisions, in ANZMAC 2012 : Proceedings of Australian & New Zealand Marketing Academy 2012, ANZMAC, [Auckland, New Zealand], pp. 1-7.

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Title The role of individualism and collectivism in low involvement purchase decisions
Author(s) Nayeem, Tahmid
Casidy, RizaORCID iD for Casidy, Riza orcid.org/0000-0002-6836-245X
Conference name Australian & New Zealand Marketing Academy Conference (2012 : Adelaide, SA)
Conference location Adelaide, SA
Conference dates 3-5 Dec. 2012
Title of proceedings ANZMAC 2012 : Proceedings of Australian & New Zealand Marketing Academy 2012
Editor(s) [unknown]
Publication date 2012
Conference series Australian & New Zealand Marketing Academy
Start page 1
End page 7
Total pages 7
Publisher ANZMAC
Place of publication [Auckland, New Zealand]
Keyword(s) individualism
collectivism
consumer decision making
culture
Notes Article 293 in proceedings
ISBN 9780646563305
Language eng
Field of Research 1505 Marketing
Socio Economic Objective 910403 Marketing
HERDC Research category E1.1 Full written paper - refereed
Copyright notice ©2012, The Author
Free to Read? Yes
Persistent URL http://hdl.handle.net/10536/DRO/DU:30061068

Document type: Conference Paper
Collections: Faculty of Business and Law
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Created: Wed, 26 Feb 2014, 12:53:47 EST by Riza Casidy

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.