Openly accessible

Innovation in medical tourism service marketing: a case of India

Medhekar, Anita, Wong, Ho Yin and Hall, John 2014, Innovation in medical tourism service marketing: a case of India. In Goyal, Anita (ed), Innovations in services marketing and management: strategies for emerging economies, IGI Global, Hershey, Philadelphia, pp.49-66, doi: 10.4018/978-1-4666-4671-1.ch003.

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Title Innovation in medical tourism service marketing: a case of India
Author(s) Medhekar, Anita
Wong, Ho YinORCID iD for Wong, Ho Yin orcid.org/0000-0002-2461-650X
Hall, JohnORCID iD for Hall, John orcid.org/0000-0002-6453-8964
Title of book Innovations in services marketing and management: strategies for emerging economies
Editor(s) Goyal, Anita
Publication date 2014
Series Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series
Chapter number 3
Total chapters 17
Start page 49
End page 66
Total pages 18
Publisher IGI Global
Place of Publication Hershey, Philadelphia
Keyword(s) medical tourism
marketing
innovation
India
ISBN 9781466646711
ISSN 2327-5502
2327-5529
Language eng
DOI 10.4018/978-1-4666-4671-1.ch003
Indigenous content off
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
Socio Economic Objective 910403 Marketing
HERDC Research category B1 Book chapter
Copyright notice ©2014, IGI Global
Free to Read? Yes
Persistent URL http://hdl.handle.net/10536/DRO/DU:30061162

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.