Innovation in medical tourism service marketing : a case of India

Medhekar, Anita, Wong, Ho Yin and Hall, John 2014, Innovation in medical tourism service marketing : a case of India, in Innovations in services marketing and management : strategies for emerging economies, IGI Global, Hershey, Philadelphia, pp.49-66.

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Title Innovation in medical tourism service marketing : a case of India
Author(s) Medhekar, Anita
Wong, Ho Yin
Hall, John
Title of book Innovations in services marketing and management : strategies for emerging economies
Editor(s) Goyal, Anita
Publication date 2014
Series Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series
Chapter number 3
Total chapters 17
Start page 49
End page 66
Total pages 18
Publisher IGI Global
Place of Publication Hershey, Philadelphia
Keyword(s) medical tourism
marketing
innovation
India
ISBN 146664673X
9781466646735
ISSN 2327-5502
2327-5529
Language eng
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
Socio Economic Objective 910403 Marketing
HERDC Research category B1 Book chapter
Persistent URL http://hdl.handle.net/10536/DRO/DU:30061162

Document type: Book Chapter
Collections: Faculty of Business and Law
Deakin Graduate School of Business
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