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The role of perceived market orientation in the higher education sector

Casidy, Riza 2014, The role of perceived market orientation in the higher education sector, Australasian marketing journal, vol. 22, no. 2, May, pp. 155-163, doi: 10.1016/j.ausmj.2014.02.001.

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Title The role of perceived market orientation in the higher education sector
Author(s) Casidy, RizaORCID iD for Casidy, Riza orcid.org/0000-0002-6836-245X
Journal name Australasian marketing journal
Volume number 22
Issue number 2
Season May
Start page 155
End page 163
Total pages 9
Publisher Elsevier
Place of publication Amsterdam, The Netherlands
Publication date 2014-05
ISSN 1441-3582
1839-3349
Keyword(s) perceived market orientation
educational services
higher education marketing,
satisfaction
loyalty
WOM
Language eng
DOI 10.1016/j.ausmj.2014.02.001
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 910403 Marketing
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2014, Elsevier
Persistent URL http://hdl.handle.net/10536/DRO/DU:30061726

Document type: Journal Article
Collection: School of Management and Marketing
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Created: Tue, 18 Mar 2014, 12:04:26 EST by Riza Casidy

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