Theory and practice: public relations

2014, Theory and practice: public relations, 4th ed.. Edited by Johnston, Jane and Sheehan, Mark, Allen & Unwin, Crows Nest, NSW.

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Title Theory and practice: public relations
Editor(s) Johnston, Jane
Sheehan, Mark
Publication date 2014
Total pages 440
Publisher Allen & Unwin
Place of Publication Crows Nest, NSW
Keyword(s) Public relations
Summary This widely used introduciton to professional practice, leading acamdeics and practitioenrs outline the core principles of public relations in business a, government and the third sector. Drawon a range of communicaiton and public relations theories, discuss how to work with key publics, using all forms of media for maximum impact.
ISBN 9781743314036
Edition 4th
Language eng
Field of Research 200105 Organisational, Interpersonal and Intercultural Communication
Socio Economic Objective 950299 Communication not elsewhere classified
HERDC Research category A7 Edited book
Persistent URL http://hdl.handle.net/10536/DRO/DU:30061879

Document type: Book
Collection: Centre for Citizenship and Globalisation
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Created: Fri, 21 Mar 2014, 15:01:03 EST by Mark Sheehan

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