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Introduction to public relations campaigns

Sheehan, Mark 2014, Introduction to public relations campaigns. In Sheehan, Mark and Xavier, Robina (ed), Public relations campaigns, Oxford University Press, South Melbourne, Vic., pp.1-9.

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Title Introduction to public relations campaigns
Author(s) Sheehan, Mark
Title of book Public relations campaigns
Editor(s) Sheehan, Mark
Xavier, Robina
Publication date 2014
Chapter number 1
Total chapters 15
Start page 1
End page 9
Total pages 9
Publisher Oxford University Press
Place of Publication South Melbourne, Vic.
Keyword(s) campaign planning
ethics
ISBN 9780195578621
Edition 2nd ed.
Language eng
Field of Research 200199 Communication and Media Studies not elsewhere classified
Socio Economic Objective 910402 Management
HERDC Research category BN Other book chapter, or book chapter not attributed to Deakin
Persistent URL http://hdl.handle.net/10536/DRO/DU:30061883

Document type: Book Chapter
Collection: Centre for Citizenship and Globalisation
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Created: Fri, 21 Mar 2014, 15:48:02 EST by Mark Sheehan

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