Ethnic consumers of the arts: extending the MAO model
Le, Huong, Bednall, David and Fujimoto, Yuka 2013, Ethnic consumers of the arts: extending the MAO model. In Christiansen, Bryan, Yıldız, Salih and Yıldız, Emel (ed), Transcultural marketing for incremental and radical innovation, IGI Global, Hershey, PA, pp.78-95.
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Ethnic consumers of the arts: extending the MAO model
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