Ethnic consumers of the arts: extending the MAO model Le, Huong, Bednall, David and Fujimoto, Yuka 2013, Ethnic consumers of the arts: extending the MAO model. In Christiansen, Bryan, Yıldız, Salih and Yıldız, Emel (ed), Transcultural marketing for incremental and radical innovation, IGI Global, Hershey, PA, pp.78-95. Attached Files Name Description MIMEType Size Downloads Title Ethnic consumers of the arts: extending the MAO model Author(s) Le, Huong orcid.org/0000-0002-1806-6089 Bednall, David orcid.org/0000-0001-7549-770X Fujimoto, Yuka Title of book Transcultural marketing for incremental and radical innovation Editor(s) Christiansen, Bryan Yıldız, Salih Yıldız, Emel Publication date 2013 Chapter number 4 Total chapters 22 Start page 78 End page 95 Total pages 18 Publisher IGI Global Place of Publication Hershey, PA ISBN 1466647493 9781466647497 Language eng Field of Research 150399 Business and Management not elsewhere classified Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services HERDC Research category B1.1 Book chapter Persistent URL http://hdl.handle.net/10536/DRO/DU:30062299 Document type: Book Chapter Collections: Faculty of Business and Law School of Management and Marketing   Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Tue, 01 Apr 2014, 15:24:00 EST Wed, 02 Apr 2014, 07:31:42 EST Tue, 08 Apr 2014, 16:31:34 EST Tue, 08 Apr 2014, 17:01:45 EST Tue, 08 Apr 2014, 17:03:05 EST Wed, 09 Apr 2014, 12:26:11 EST Fri, 20 Jun 2014, 13:34:27 EST Fri, 20 Jun 2014, 14:08:40 EST Fri, 20 Jun 2014, 14:35:49 EST Tue, 01 Jul 2014, 10:42:43 EST Fri, 05 Jun 2015, 09:50:05 EST Wed, 09 Nov 2016, 11:57:41 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 336 Abstract Views, 18 File Downloads  -  Detailed Statistics Created: Tue, 01 Apr 2014, 15:23:27 EST by Katrina Fleming

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