Ethnic consumers of the arts: extending the MAO model

Le, Huong, Bednall, David and Fujimoto, Yuka 2013, Ethnic consumers of the arts: extending the MAO model, in Transcultural marketing for incremental and radical innovation, IGI Global, Hershey, PA, pp.78-95.

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Title Ethnic consumers of the arts: extending the MAO model
Author(s) Le, Huong
Bednall, David
Fujimoto, Yuka
Title of book Transcultural marketing for incremental and radical innovation
Editor(s) Christiansen, Bryan
Yıldız, Salih
Yıldız, Emel
Publication date 2013
Chapter number 4
Total chapters 22
Start page 78
End page 95
Total pages 18
Publisher IGI Global
Place of Publication Hershey, PA
ISBN 1466647493
9781466647497
Language eng
Field of Research 150399 Business and Management not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category B2 Book chapter in non-commercially published book
Persistent URL http://hdl.handle.net/10536/DRO/DU:30062299

Document type: Book Chapter
Collections: Faculty of Business and Law
School of Management and Marketing
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