Emerging brands: the case of China

Ewing, Mike, Windisch, Lydia and Zeigler, John 2011, Emerging brands: the case of China. In Uncles, Mark D. (ed), Perspectives on Brand Management, Tilde University Press, Prahran Vic., pp.213-228.

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Title Emerging brands: the case of China
Author(s) Ewing, MikeORCID iD for Ewing, Mike orcid.org/0000-0002-2260-2761
Windisch, Lydia
Zeigler, John
Title of book Perspectives on Brand Management
Editor(s) Uncles, Mark D.
Publication date 2011
Chapter number 13
Total chapters 17
Start page 213
End page 228
Total pages 16
Publisher Tilde University Press
Place of Publication Prahran Vic.
ISBN 9780734610652
Language eng
Field of Research 159999 Commerce, Management, Tourism and Services not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category B1.1 Book chapter
Copyright notice ©2011, Tilde University Press
Persistent URL http://hdl.handle.net/10536/DRO/DU:30062347

Document type: Book Chapter
Collections: Faculty of Business and Law
School of Management and Marketing
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