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Brand relationships and brand equity in franchising

Nyadzayo, Munyaradzi W, Matanda, Margaret Jekanyika and Ewing, Michael T 2011, Brand relationships and brand equity in franchising, Industrial marketing management, vol. 40, no. 7, pp. 1103-1115, doi: 10.1016/j.indmarman.2011.09.004.

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Title Brand relationships and brand equity in franchising
Author(s) Nyadzayo, Munyaradzi W
Matanda, Margaret Jekanyika
Ewing, Michael TORCID iD for Ewing, Michael T
Journal name Industrial marketing management
Volume number 40
Issue number 7
Start page 1103
End page 1115
Total pages 13
Publisher Elsevier
Place of publication Amsterdam, The Netherlands
Publication date 2011
ISSN 0019-8501
Keyword(s) Franchisee-based brand equity
Brand relationships
B2B branding
Brand citizenship behaviour
Language eng
DOI 10.1016/j.indmarman.2011.09.004
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2011, Elsevier
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Document type: Journal Article
Collection: Office of Pro Vice-Chancellor (Rural and Regional)
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