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Forward or delete: what drives peer-to-peer message propagation across social networks?

Harvey, Christopher G, Stewart, David B and Ewing, Michael T 2011, Forward or delete: what drives peer-to-peer message propagation across social networks?, Journal of Consumer Behaviour, vol. 10, no. 6, pp. 365-372, doi: 10.1002/cb.383.

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Title Forward or delete: what drives peer-to-peer message propagation across social networks?
Author(s) Harvey, Christopher G
Stewart, David B
Ewing, Michael TORCID iD for Ewing, Michael T orcid.org/0000-0002-2260-2761
Journal name Journal of Consumer Behaviour
Volume number 10
Issue number 6
Start page 365
End page 372
Total pages 8
Publisher John Wiley and Sons
Place of publication Hoboken, NJ
Publication date 2011
ISSN 1472-0817
Keyword(s) Peer-to-peer
Social networks
Language eng
DOI 10.1002/cb.383
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2011, John Wiley & Sons
Free to Read? Yes
Persistent URL http://hdl.handle.net/10536/DRO/DU:30062362

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.