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Brand death: a developmental model of senescence

Ewing, Michael T, Jevons, Colin P and Khalil, Elias L 2009, Brand death: a developmental model of senescence, Journal of business research, vol. 62, no. 3, pp. 332-338, doi: 10.1016/j.jbusres.2008.04.004.

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Title Brand death: a developmental model of senescence
Author(s) Ewing, Michael TORCID iD for Ewing, Michael T
Jevons, Colin P
Khalil, Elias L
Journal name Journal of business research
Volume number 62
Issue number 3
Start page 332
End page 338
Total pages 7
Publisher Elsevier
Place of publication Amsterdam, The Netherlands
Publication date 2009
ISSN 0148-2963
Keyword(s) Brand death
Constitutive utility
Symbolic utility
Language eng
DOI 10.1016/j.jbusres.2008.04.004
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2009, Elsevier
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Document type: Journal Article
Collection: Office of Pro Vice-Chancellor (Rural and Regional)
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