An ex-ante approach to brand capability valuation

Ratnatunga, Janek and Ewing, Michael T 2009, An ex-ante approach to brand capability valuation, Journal of business research, vol. 62, no. 3, pp. 323-331, doi: 10.1016/j.jbusres.2008.04.003.

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Title An ex-ante approach to brand capability valuation
Author(s) Ratnatunga, Janek
Ewing, Michael TORCID iD for Ewing, Michael T
Journal name Journal of business research
Volume number 62
Issue number 3
Start page 323
End page 331
Total pages 9
Publisher Elsevier
Place of publication Amsterdam, The Netherlands
Publication date 2009
ISSN 0148-2963
Keyword(s) Brand value
Brand capability
Financial valuation metrics
Language eng
DOI 10.1016/j.jbusres.2008.04.003
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2009, Elsevier
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Document type: Journal Article
Collection: Office of Pro Vice-Chancellor (Rural and Regional)
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