Squatting at the digital campfire: researching the open source software community

Cromie, John and Ewing, Michael 2008, Squatting at the digital campfire: researching the open source software community, International Journal of Market Research, vol. 50, no. 5, pp. 631-653, doi: 10.2501/S1470785308200079.

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Title Squatting at the digital campfire: researching the open source software community
Author(s) Cromie, John
Ewing, MichaelORCID iD for Ewing, Michael orcid.org/0000-0002-2260-2761
Journal name International Journal of Market Research
Volume number 50
Issue number 5
Start page 631
End page 653
Total pages 23
Publisher Warc
Place of publication London, UK
Publication date 2008
ISSN 1470-7853
Summary This paper describes an internet-mediated netnography of the open source software (OSS) community. A brief history of OSS is presented, along with a discussion of the defining characteristics of the phenomenon. A theoretical rationale for the method is then offered and several unique features detailed. The evolution of the methodology in practice is described and salient lessons highlighted. In addition to gathering a large volume of rich data as intended, early phases of the implementation of this method produced a number of unanticipated but significant findings. The paper concludes by summarising the key methodological considerations for conducting a phenomenology of a true online community
Language eng
DOI 10.2501/S1470785308200079
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2008, World Advertising Research Center
Persistent URL http://hdl.handle.net/10536/DRO/DU:30062375

Document type: Journal Article
Collection: School of Management and Marketing
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