Openly accessible

Ethical evaluation of audience segmentation in social marketing

Newton, Joshua D., Newton, Fiona J., Turk, Tahir and Ewing, Michael T. 2013, Ethical evaluation of audience segmentation in social marketing, European journal of marketing, vol. 47, no. 9, pp. 1421-1438, doi: 10.1108/EJM-09-2011-0515.

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Title Ethical evaluation of audience segmentation in social marketing
Author(s) Newton, Joshua D.ORCID iD for Newton, Joshua D. orcid.org/0000-0002-7892-361X
Newton, Fiona J.
Turk, Tahir
Ewing, Michael T.ORCID iD for Ewing, Michael T. orcid.org/0000-0002-2260-2761
Journal name European journal of marketing
Volume number 47
Issue number 9
Start page 1421
End page 1438
Total pages 18
Publisher Emerald Group Publishing
Place of publication Bingley, England
Publication date 2013
ISSN 0309-0566
1758-7123
Keyword(s) social marketing
ethics
segmentation
Kenya
HIV/AIDS
Language eng
DOI 10.1108/EJM-09-2011-0515
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2013, Emerald Group Publishing
Free to Read? Yes
Persistent URL http://hdl.handle.net/10536/DRO/DU:30062383

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.