You are not logged in.

Developing customised CRM projects : the role of industry norms, organisational context and customer expectations on CRM implementation

Steel, Marion, Dubelaar, Chris and Ewing, Michael T. 2013, Developing customised CRM projects : the role of industry norms, organisational context and customer expectations on CRM implementation, Industrial marketing management, vol. 42, no. 8, pp. 1328-1344, doi: 10.1016/j.indmarman.2012.08.009.

Attached Files
Name Description MIMEType Size Downloads

Title Developing customised CRM projects : the role of industry norms, organisational context and customer expectations on CRM implementation
Author(s) Steel, Marion
Dubelaar, Chris
Ewing, Michael T.
Journal name Industrial marketing management
Volume number 42
Issue number 8
Start page 1328
End page 1344
Total pages 17
Publisher Elsevier
Place of publication New York, N. Y.
Publication date 2013
ISSN 0019-8501
1873-2062
Keyword(s) customer relationship management (CRM)
context
CRM implementation
Language eng
DOI 10.1016/j.indmarman.2012.08.009
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2013, Elsevier
Persistent URL http://hdl.handle.net/10536/DRO/DU:30062388

Document type: Journal Article
Collection: School of Management and Marketing
Connect to link resolver
 
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Versions
Version Filter Type
Citation counts: TR Web of Science Citation Count  Cited 3 times in TR Web of Science
Scopus Citation Count Cited 8 times in Scopus
Google Scholar Search Google Scholar
Access Statistics: 280 Abstract Views, 5 File Downloads  -  Detailed Statistics
Created: Fri, 04 Apr 2014, 09:34:46 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.