Virtue ethics, CSR and ‘corporate citizenship’

Mackey, Steve 2014, Virtue ethics, CSR and ‘corporate citizenship’, Journal of communication management, vol. 18, no. 2, pp. 131-145.

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Title Virtue ethics, CSR and ‘corporate citizenship’
Author(s) Mackey, Steve
Journal name Journal of communication management
Volume number 18
Issue number 2
Start page 131
End page 145
Total pages 15
Publisher Emerald Group Publishing
Place of publication Bingley, England
Publication date 2014
ISSN 1363-254X
Keyword(s) public relations
virtue ethics
corporate social responsibility
Summary Purpose
This article critiques corporate public relations from the perspective of philosopher Alasdair MacIntyre. 

Design/methodology/approach
It uses an essay format.

Findings
The essay is critical of proposed ‘communitarian-style’ initiatives to take advantage of what are referred to by some public relations theorists as ‘consumer communities’.

Originality/value
This is the most extensive application of MacIntyre’s ideas to public relations.
Language eng
Field of Research 200199 Communication and Media Studies not elsewhere classified
Socio Economic Objective 950299 Communication not elsewhere classified
HERDC Research category C1 Refereed article in a scholarly journal
Persistent URL http://hdl.handle.net/10536/DRO/DU:30062457

Document type: Journal Article
Collections: Faculty of Arts and Education
School of Communication and Creative Arts
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Citation counts: TR Web of Science Citation Count  Cited 8 times in TR Web of Science
Scopus Citation Count Cited 8 times in Scopus
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Access Statistics: 257 Abstract Views, 5 File Downloads  -  Detailed Statistics
Created: Wed, 09 Apr 2014, 17:40:04 EST by Stephen Mackey

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