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Brand love in sport: antecedents and consequences

Broadbent, Sarah 2012, Brand love in sport: antecedents and consequences, Ph.D thesis, School of Management and Marketing, Deakin University.

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Title Brand love in sport: antecedents and consequences
Author Broadbent, Sarah
Institution Deakin University
School School of Management and Marketing
Faculty Faculty of Business and Law
Degree type Research doctorate
Degree name Ph.D
Thesis advisor Bridson, Kerrie
Ferkins, Lesley
Rentschler, Ruth
Date submitted 2012-10
Keyword(s) Brand love
Sports
Brand loyalty
Summary This study explores brand love within the sport context. Specifically, this thesis addresses the scarcity of exploratory empirical investigations of brand love and provides an understanding of the dimensions of brand love and further establishes an empirical relationship between brand associations, brand love, and loyalty.
Language eng
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
150404 Sport and Leisure Management
Socio Economic Objective 950102 Organised Sports
Description of original xvi, 17-344 pages : tables, diagrams, some coloured
Copyright notice ┬ęThe Author. All Rights Reserved
Free to Read? Yes
Persistent URL http://hdl.handle.net/10536/DRO/DU:30062512

Document type: Thesis
Collections: Higher degree theses (full text)
Open Access Collection
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Created: Thu, 17 Apr 2014, 12:16:12 EST by Belinda Lee

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.