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A sophistic rhetorical approach to public relations

Mackey, Steve 2014, A sophistic rhetorical approach to public relations, in Proceedings of the 1st International Corporate and Marketing Communication in Asia Conference; ICMCA 2013, Chulalongkorn University and Bournemouth University, Bangkok, Thailand, pp. 120-130.

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Title A sophistic rhetorical approach to public relations
Author(s) Mackey, Steve
Conference name International Corporate and Marketing Communication in Asia Conference (1st : 2013 : Bangkok, Thailand)
Conference location Bangkok, Thailand
Conference dates 18 - 19 Nov 2013
Title of proceedings Proceedings of the 1st International Corporate and Marketing Communication in Asia Conference; ICMCA 2013
Editor(s) Sinthuphan, Jirayudh
Watson, Tom
Publication date 2014
Conference series International Corporate and Marketing Communication in Asia Conference
Start page 120
End page 130
Total pages 11
Publisher Chulalongkorn University and Bournemouth University
Place of publication Bangkok, Thailand
Keyword(s) public relations
rhetoric
theory
Wener Jaeger
Stephen Toulmin
Chaim Perelman
Alasdair MacIntyre
Jacquie L'Etang
Language eng
Field of Research 150599 Marketing not elsewhere classified
150502 Marketing Communications
Socio Economic Objective 970120 Expanding Knowledge in Language, Communication and Culture
HERDC Research category E2 Full written paper - non-refereed / Abstract reviewed
Persistent URL http://hdl.handle.net/10536/DRO/DU:30062548

Document type: Conference Paper
Collection: School of Communication and Creative Arts
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Created: Wed, 23 Apr 2014, 15:14:53 EST by Stephen Mackey

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