Expert marketing evidence

Bednall, David 2013, Expert marketing evidence, in Expert evidence, Thomson Reuters, Pyrmont, NSW, pp.1-86.

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Title Expert marketing evidence
Author(s) Bednall, David
Title of book Expert evidence
Publication date 2013
Chapter number 26
Total chapters 26
Start page 1
End page 86
Total pages 86
Publisher Thomson Reuters
Place of Publication Pyrmont, NSW
ISBN 0455210780
9780455210780
Language eng
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
180105 Commercial and Contract Law
Socio Economic Objective 910403 Marketing
HERDC Research category B1 Book chapter
ERA Research output type B Book chapter
Copyright notice ©2013, Thomson Reuters
Persistent URL http://hdl.handle.net/10536/DRO/DU:30062689

Document type: Book Chapter
Collections: Faculty of Business and Law
School of Management and Marketing
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