Expert marketing evidence

Bednall, David 2013, Expert marketing evidence. In Freckelton, Ian and Selby, Hugh (ed), Expert evidence, Thomson Reuters, Pyrmont, NSW, pp.1-86.

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Title Expert marketing evidence
Author(s) Bednall, DavidORCID iD for Bednall, David
Title of book Expert evidence
Editor(s) Freckelton, Ian
Selby, Hugh
Publication date 2013
Chapter number 26
Total chapters 26
Start page 1
End page 86
Total pages 86
Publisher Thomson Reuters
Place of Publication Pyrmont, NSW
Notes This publication is copyright. Other than for the purposes of and subject to the conditions prescribed under the Copyright Act (Australia) 1968, no part of it may in any form or by any means (electronic, mechanical, microcopying, photocopying, recording or otherwise) be reproduced, stored in a retrieval system or transmitted without prior written permission. Enquiries should be addressed to Thomson Reuters (Professional) Australia Limited. PO Box 3502, Rozelle NSW 2039.
ISBN 0455210780
Language eng
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
180105 Commercial and Contract Law
Socio Economic Objective 910403 Marketing
HERDC Research category B1 Book chapter
ERA Research output type B Book chapter
Copyright notice ©2013, Thomson Reuters
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Document type: Book Chapter
Collections: Faculty of Business and Law
School of Management and Marketing
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