The dependent variable in social media use

Scheepers, Helana, Scheepers, Rens, Stockdale, Rosemary and Nurdin, Nurdin 2014, The dependent variable in social media use, Journal of computer information systems, Winter, pp. 25-34.

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Title The dependent variable in social media use
Author(s) Scheepers, Helana
Scheepers, RensORCID iD for Scheepers, Rens
Stockdale, Rosemary
Nurdin, Nurdin
Journal name Journal of computer information systems
Season Winter
Start page 25
End page 34
Total pages 9
Publisher International Association for Computer Information Systems
Place of publication [United States]
Publication date 2014
ISSN 0887-4417
Keyword(s) Social Media
Dependent Variable
Summary What is the dependent variable in social media use? From a research perspective, this is a pertinent question to help explain and understand the behaviors that underpin the widespread adoption and use of social media throughout society. From a practical
perspective, the question is relevant for social media technology providers, for businesses that use social media, and community organizations that turn towards social media to reach out to their constituents. We propose the construct 'sense of community' as the dependent variable, which is reflected in four sub-constructs related to the behaviors of social media users. These behaviors are information seeking, hedonic activities, sustaining of strong ties and extending weak ties. Empirical evidence for these constructs comes from a survey of social media use by 18-25 year-olds in Indonesia, a ,country with exceptionally high utilization of social media. We outline practical implications of the  findings and areas for further theoretical development.
Language eng
Field of Research 150301 Business Information Management (incl Records, Knowledge and Information Management, and Intelligence)
Socio Economic Objective 890205 Information Processing Services (incl. Data Entry and Capture)
HERDC Research category C1 Refereed article in a scholarly journal
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Created: Mon, 28 Apr 2014, 15:47:38 EST by Katrina Fleming

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