A quandary in management practice: Academic research or consulting?

Creed, Andrew and Zutshi, Ambika 2014, A quandary in management practice: Academic research or consulting?, International journal of management practice, vol. 7, no. 1, pp. 39-54.

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Title A quandary in management practice: Academic research or consulting?
Author(s) Creed, Andrew
Zutshi, Ambika
Journal name International journal of management practice
Volume number 7
Issue number 1
Start page 39
End page 54
Total pages 16
Publisher Inderscience Enterprises
Place of publication Olney, England
Publication date 2014
ISSN 1477-9064
Keyword(s) management
action research
consulting
qualitative
quantitative
quandary
phenomenology
ethnography
Summary This paper compares the practice of academic action research against management consulting. Consulting is founded upon a body of underpinning knowledge drawn from a different perspective than action research. Nevertheless, consulting and action research, in practice, draw from similar methods of investigation. The difficulty in distinguishing action research from consulting adds to unique ethical problems in practice. In this paper, an ethics quandary is identified, defined and explored with implications for research practice. An example of an action research project is presented to highlight the potential ethical dilemma and conflict of interest points of
the investigation, whether as an academic or a consultant. The authors, by crystallising the boundaries of academic action research and consulting posit that, when designed and executed well, risk can be minimised to gather rich and deep insights into management practice.
Language eng
Field of Research 150312 Organisational Planning and Management
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category C1 Refereed article in a scholarly journal
Restricted until 2015-01
Copyright notice ©2014, Inderscience Enterprises
Persistent URL http://hdl.handle.net/10536/DRO/DU:30062718

Document type: Journal Article
Collections: Faculty of Business and Law
School of Management and Marketing
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