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A comparison of the marketing capabilities of SME websites in Australian and U.S. domains

Adam, Stewart, Featherstone, Michael and Day, Kenneth W. H. 2014, A comparison of the marketing capabilities of SME websites in Australian and U.S. domains, Journal of technology research, vol. 5, pp. 1-20.

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Title A comparison of the marketing capabilities of SME websites in Australian and U.S. domains
Author(s) Adam, Stewart
Featherstone, Michael
Day, Kenneth W. H.
Journal name Journal of technology research
Volume number 5
Start page 1
End page 20
Total pages 20
Publisher Academic and Business Research Institute
Place of publication Jacksonville, Florida
Publication date 2014
ISSN 1941-3416
2327-5359
Keyword(s) Web
marketing
electronic marketing
digital marketing investment
Language eng
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 910403 Marketing
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2014, Academic and Business Research Institute
Free to Read? Yes
Persistent URL http://hdl.handle.net/10536/DRO/DU:30062962

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.