Baudrillard, postfeminism, and the image makeover

Toffoletti, Kim 2014, Baudrillard, postfeminism, and the image makeover, Cultural politics, vol. 10, no. 1, pp. 105-119.

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Title Baudrillard, postfeminism, and the image makeover
Author(s) Toffoletti, Kim
Journal name Cultural politics
Volume number 10
Issue number 1
Start page 105
End page 119
Total pages 15
Publisher Duke University Press
Place of publication Durham, NC
Publication date 2014-03
ISSN 1743-2197
1751-7435
Keyword(s) Baudrillard
postfeminism
feminism
reality television
makeover
simulation
intergral realtiy
Summary Jean Baudrillard’s claim that we inhabit a transaesthetic and integral reality raises significant questions for feminists seeking to analyze how women are represented in Western media through the neoliberal guises of empowerment and choice. These questions relate to the impossibility of differentiating between feminist and antifeminist themes amid the implosive forces of a virtualized significatory and political economy. To map what a feminist-Baudrillardian approach to postfeminist media images might look like, this essay engages with current feminist theorizing about the postfeminist condition via the example of the UK reality makeover program How to Look Good Naked. In my analysis of this series, Baudrillard’s radical approach to the world “as is” illuminates some of the challenges an economy of exclusive positivity raises for the task of critical feminist inquiry. 
Language eng
Field of Research 200205 Culture, Gender, Sexuality
Socio Economic Objective 950205 Visual Communication
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2014, Duke University Press
Persistent URL http://hdl.handle.net/10536/DRO/DU:30063281

Document type: Journal Article
Collection: School of Humanities and Social Sciences
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Created: Thu, 15 May 2014, 10:23:13 EST by Kim Toffoletti

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