Sheehan, Mark 2014, Australasia. In Watson, T (ed), Asian perspectives on the development of public relations : other voices, Palgrave Pivot, London, England, pp.4-13, doi: 10.1057/9781137398154.0005.

Attached Files
Name Description MIMEType Size Downloads

Title Australasia
Author(s) Sheehan, Mark
Title of book Asian perspectives on the development of public relations : other voices
Editor(s) Watson, T
Publication date 2014
Series National perspectives on the development of Public Relations
Chapter number 1
Total chapters 11
Start page 4
End page 13
Total pages 10
Publisher Palgrave Pivot
Place of Publication London, England
Keyword(s) Australia
colonial promotion
government communications
New Zealand
post-war expansion
public relations
tyranny of distance
Summary Public relations (PR) in Australia has strong governmental roots from the 19th century, and it expanded along this route until the end of World War II when influences from the  US and then globalization led to expansion in practice, PR organizations and education. The vast distances in Australia between colonies and later, States of the federation, reinforced state and national governments’ roles in applying public information-style communication to reach the widespread population. This development was not in imitation of British models but of the need to inform convince and persuade the widely spread population.' Some scholars trace the development of New Zealand's public relations industry to the wartime and post-war efforts of military personnel. However, the use of strategies and tactics that are now recognized as part of a PR 'toolkit' occurred much earlier. They can be traced back to indigenous Maori culture and to the promotional techniques used in the mid-19th century to attract settlers to the new colony. Post-war. Public relations has developed along Anglo- merican lines with an emphasis on media relations and corporate communications.  
ISBN 1137398132
Edition 1st
Language eng
DOI 10.1057/9781137398154.0005
Field of Research 210303 Australian History (excl Aboriginal and Torres Strait Islander History)
Socio Economic Objective 970115 Expanding Knowledge in Commerce
HERDC Research category B1 Book chapter
Copyright notice ©2014, Palgrave
Persistent URL

Connect to link resolver
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Version Filter Type
Citation counts: TR Web of Science Citation Count  Cited 0 times in TR Web of Science
Scopus Citation Count Cited 0 times in Scopus
Google Scholar Search Google Scholar
Access Statistics: 525 Abstract Views, 12 File Downloads  -  Detailed Statistics
Created: Thu, 22 May 2014, 16:22:14 EST by Mark Sheehan

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact