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We promise! Customer charters expand guarantees

McColl, Rod 2013, We promise! Customer charters expand guarantees, Journal of business strategy, vol. 34, no. 6, pp. 11-18, doi: 10.1108/JBS-01-2013-0005.

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Title We promise! Customer charters expand guarantees
Author(s) McColl, Rod
Journal name Journal of business strategy
Volume number 34
Issue number 6
Start page 11
End page 18
Total pages 8
Publisher Emerald
Place of publication Bingley, England
Publication date 2013
ISSN 0275-6668
2052-1197
Keyword(s) customer charters
customer satisfaction
qualitative research
service guarantees
service quality
services marketing
Language eng
DOI 10.1108/JBS-01-2013-0005
Field of Research 159999 Commerce, Management, Tourism and Services not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2013, Emerald Group Publishing
Free to Read? Yes
Persistent URL http://hdl.handle.net/10536/DRO/DU:30063950

Document type: Journal Article
Collections: Deakin Graduate School of Business
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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.