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Uncovering the relationships between aspirations and luxury brand preference

Truong, Yann, McColl, Rod and Kitchen, Philip J. 2010, Uncovering the relationships between aspirations and luxury brand preference, Journal of product and brand management, vol. 19, no. 5, pp. 346-355, doi: 10.1108/10610421011068586.

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Title Uncovering the relationships between aspirations and luxury brand preference
Author(s) Truong, Yann
McColl, Rod
Kitchen, Philip J.
Journal name Journal of product and brand management
Volume number 19
Issue number 5
Start page 346
End page 355
Total pages 10
Publisher Emerald
Place of publication Bingley, England
Publication date 2010
ISSN 1061-0421
Keyword(s) brands
marketing strategy
premium products
Language eng
DOI 10.1108/10610421011068586
Field of Research 159999 Commerce, Management, Tourism and Services not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2010, Emerald Group Publishing
Free to Read? Yes
Persistent URL http://hdl.handle.net/10536/DRO/DU:30063954

Document type: Journal Article
Collections: Deakin Graduate School of Business
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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.