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Testing U.S. advertising belief and attitude measures in France

Truong, Yann, McColl, Rod and Descubes, Irena 2009, Testing U.S. advertising belief and attitude measures in France, Journal of euromarketing, vol. 18, no. 1, pp. 35-46.

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Title Testing U.S. advertising belief and attitude measures in France
Author(s) Truong, Yann
McColl, Rod
Descubes, Irena
Journal name Journal of euromarketing
Volume number 18
Issue number 1
Start page 35
End page 46
Total pages 12
Publisher Taylor & Francis
Place of publication Philadelphia, PA
Publication date 2009-01
ISSN 1049-6483
1528-6967
Keyword(s) advertising
attitudes
beliefs
cross-national equivalence
Notes
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Language eng
Field of Research 159999 Commerce, Management, Tourism and Services not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2009, Taylor & Francis
Persistent URL http://hdl.handle.net/10536/DRO/DU:30063956

Document type: Journal Article
Collection: Deakin Graduate School of Business
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