Testing U.S. advertising belief and attitude measures in France

Truong, Yann, McColl, Rod and Descubes, Irena 2009, Testing U.S. advertising belief and attitude measures in France, Journal of euromarketing, vol. 18, no. 1, pp. 35-46.

Attached Files
Name Description MIMEType Size Downloads

Title Testing U.S. advertising belief and attitude measures in France
Author(s) Truong, Yann
McColl, Rod
Descubes, Irena
Journal name Journal of euromarketing
Volume number 18
Issue number 1
Start page 35
End page 46
Total pages 12
Publisher Taylor & Francis
Place of publication Philadelphia, PA
Publication date 2009-01
ISSN 1049-6483
Keyword(s) advertising
cross-national equivalence
ATTENTION ERA 2015 CLUSTER LEADERS: The Library does not currently have access to the research output associated with this record, please contact DRO staff for further information regarding access.drosupport@deakin.edu.au

Language eng
Field of Research 159999 Commerce, Management, Tourism and Services not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2009, Taylor & Francis
Persistent URL http://hdl.handle.net/10536/DRO/DU:30063956

Document type: Journal Article
Collections: Faculty of Business and Law
Deakin Business School
Connect to link resolver
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Version Filter Type
Citation counts: TR Web of Science Citation Count  Cited 0 times in TR Web of Science
Scopus Citation Count Cited 5 times in Scopus
Google Scholar Search Google Scholar
Access Statistics: 72 Abstract Views, 2 File Downloads  -  Detailed Statistics
Created: Wed, 04 Jun 2014, 11:59:32 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.