Status and conspicuousness : are they related? Strategic marketing implications for luxury brands

Truong, Yann, Simmons, Geoff, McColl, Rodd and Kitchen, Philip J. 2008, Status and conspicuousness : are they related? Strategic marketing implications for luxury brands, Journal of strategic marketing, vol. 16, no. 3, pp. 189-203, doi: 10.1080/09652540802117124.

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Title Status and conspicuousness : are they related? Strategic marketing implications for luxury brands
Author(s) Truong, Yann
Simmons, Geoff
McColl, Rodd
Kitchen, Philip J.
Journal name Journal of strategic marketing
Volume number 16
Issue number 3
Start page 189
End page 203
Total pages 15
Publisher Taylor & Francis
Place of publication Abingdon, England
Publication date 2008-07
ISSN 0965-254X
1466-4488
Keyword(s) branding
conspicuous consumption
France
luxury
new luxury
status
Language eng
DOI 10.1080/09652540802117124
Field of Research 159999 Commerce, Management, Tourism and Services not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2008, Taylor & Francis
Persistent URL http://hdl.handle.net/10536/DRO/DU:30063958

Document type: Journal Article
Collections: Faculty of Business and Law
Deakin Business School
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