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Early adoption of mobile devices : a social network perspective

Tscherning, Heidi and Mathiassen, Lars 2010, Early adoption of mobile devices : a social network perspective, Journal of information technology theory and application, vol. 11, no. 1, pp. 24-41.

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Title Early adoption of mobile devices : a social network perspective
Author(s) Tscherning, Heidi
Mathiassen, Lars
Journal name Journal of information technology theory and application
Volume number 11
Issue number 1
Start page 24
End page 41
Total pages 18
Publisher AIS
Place of publication Hong Kong
Publication date 2010-03
ISSN 1532-4516
Summary As mobile devices have become the personal information-processing interface of choice, many individuals seem to swiftly follow fashion. Yet, the literature is silent on how early adopters of mobile devices overcome uncertainties related to shifts in technology. Based on purposive sampling, this paper presents detailed insights into why and how five closely related individuals made the decision to adopt the iPhone before it was available through traditional supply chains. Focusing on the role played by social networks, we analyze how adoption threshold, opinion leaders, social contagion, and social learning shaped adoption behaviors and outcomes. The analyses confirm that network structures impacted the early decision to accept the iPhone; they show that when facing uncertainty, adoption decisions emerged as a combined result of individual adoption reflections and major influences from the social network as well as behaviors observed within the network; and, they reveal interesting behaviors that differed from expectations. In conclusion, we discuss implications for both theory and practice.
Language eng
Field of Research 109999 Technology not elsewhere classified
Socio Economic Objective 970110 Expanding Knowledge in Technology
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2010, Association for Information Systems
Persistent URL http://hdl.handle.net/10536/DRO/DU:30064307

Document type: Journal Article
Collections: School of Information and Business Analytics
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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.