Appropriate or appropriate? Strategic considerations when representing indigenous culture in communication design and branding Kennedy, Russell 2012, Appropriate or appropriate? Strategic considerations when representing indigenous culture in communication design and branding. In Cato, Ken, McCourtie, Kristin, Sorensen, Karen, Muratovski, Gjoko and Simmonds, David (ed), AGideas research : design for business, agIdeas Press, Melbourne, Vic., pp.178-197. Attached Files Name Description MIMEType Size Downloads Title Appropriate or appropriate? Strategic considerations when representing indigenous culture in communication design and branding Author(s) Kennedy, Russell orcid.org/0000-0002-4085-1542 Title of book AGideas research : design for business Editor(s) Cato, Ken McCourtie, Kristin Sorensen, Karen Muratovski, Gjoko Simmonds, David Publication date 2012 Series Vol. 1 Chapter number 13 Total chapters 13 Start page 178 End page 197 Total pages 20 Publisher agIdeas Press Place of Publication Melbourne, Vic. Keyword(s) design appropriation knowledge branding communication Indigenous business Summary Appropriate, ethical, respectful depiction and referencing of Indigenous visual iconography has become an important issue around the world - especially when designers and their clients choose to visually represent national identity. This chapter for the book titled, agIdeas Research, Design for Business, highlights the need for governments, the private sector and the design community to show leadership in regard to appropriate representation and engagement with Indigenous knowledge. It is a sensitive area where guidance is needed to assist designers and their clients to engage appropriately with Indigenous culture when required. ISBN 9780646585901 0646585908 Language eng Field of Research 120307 Visual Communication Design (incl Graphic Design) Socio Economic Objective 950402 Business Ethics HERDC Research category B1.1 Book chapter ERA Research output type B Book chapter Persistent URL http://hdl.handle.net/10536/DRO/DU:30064501 Document type: Book Chapter Collection: Faculty of Arts and Education   Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Fri, 13 Jun 2014, 16:12:10 EST Mon, 16 Jun 2014, 08:52:26 EST Mon, 16 Jun 2014, 14:07:10 EST Mon, 16 Jun 2014, 14:08:07 EST Tue, 17 Jun 2014, 10:35:49 EST Tue, 17 Jun 2014, 10:37:20 EST Wed, 18 Jun 2014, 11:52:28 EST Fri, 20 Jun 2014, 11:58:42 EST Mon, 04 Aug 2014, 15:33:47 EST Wed, 24 Sep 2014, 12:06:52 EST Wed, 24 Sep 2014, 12:53:55 EST Mon, 19 Jan 2015, 12:26:42 EST Mon, 26 Feb 2018, 13:22:15 EST Mon, 26 Feb 2018, 13:23:31 EST Mon, 26 Mar 2018, 11:01:05 EST Tue, 27 Mar 2018, 15:26:56 EST Tue, 27 Mar 2018, 15:28:22 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 601 Abstract Views, 4 File Downloads  -  Detailed Statistics Created: Fri, 13 Jun 2014, 16:11:56 EST by Russell Kennedy

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