Appropriate or appropriate? Strategic considerations when representing indigenous culture in communication design and branding
Kennedy, Russell 2012, Appropriate or appropriate? Strategic considerations when representing indigenous culture in communication design and branding. In Cato, Ken, McCourtie, Kristin, Sorensen, Karen, Muratovski, Gjoko and Simmonds, David (ed), AGideas research : design for business, agIdeas Press, Melbourne, Vic., pp.178-197.
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Appropriate or appropriate? Strategic considerations when representing indigenous culture in communication design and branding
Appropriate, ethical, respectful depiction and referencing of Indigenous visual iconography has become an important issue around the world - especially when designers and their clients choose to visually represent national identity. This chapter for the book titled, agIdeas Research, Design for Business, highlights the need for governments, the private sector and the design community to show leadership in regard to appropriate representation and engagement with Indigenous knowledge. It is a sensitive area where guidance is needed to assist designers and their clients to engage appropriately with Indigenous culture when required.
ISBN
9780646585901 0646585908
Language
eng
Field of Research
120307 Visual Communication Design (incl Graphic Design)
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