You are not logged in.

Appropriate or appropriate? Strategic considerations when representing indigenous culture in communication design and branding

Kennedy, Russell 2012, Appropriate or appropriate? Strategic considerations when representing indigenous culture in communication design and branding. In Cato, Ken, McCourtie, Kristin, Sorensen, Karen, Muratovski, Gjoko and Simmonds, David (ed), AGideas research : design for business, agIdeas Press, Melbourne, Vic., pp.178-197.

Attached Files
Name Description MIMEType Size Downloads

Title Appropriate or appropriate? Strategic considerations when representing indigenous culture in communication design and branding
Author(s) Kennedy, RussellORCID iD for Kennedy, Russell orcid.org/0000-0002-4085-1542
Title of book AGideas research : design for business
Editor(s) Cato, Ken
McCourtie, Kristin
Sorensen, Karen
Muratovski, Gjoko
Simmonds, David
Publication date 2012
Series Vol. 1
Chapter number 13
Total chapters 13
Start page 178
End page 197
Total pages 20
Publisher agIdeas Press
Place of Publication Melbourne, Vic.
Keyword(s) design
appropriation
knowledge
branding
communication
Indigenous
business
Summary Appropriate, ethical, respectful depiction and referencing of Indigenous visual iconography has become an important issue around the world - especially when designers and their clients choose to visually represent national identity. This chapter for the book titled, agIdeas Research, Design for Business, highlights the need for governments, the private sector and the design community to show leadership in regard to appropriate representation and engagement with Indigenous knowledge. It is a sensitive area where guidance is needed to assist designers and their clients to engage appropriately with Indigenous culture when required.
Notes
ATTENTION ERA 2015 CLUSTER LEADERS: The Library does not currently have access to the research output associated with this record, please contact DRO staff for further information regarding access.drosupport@deakin.edu.au

ISBN 9780646585901
0646585908
Language eng
Field of Research 120307 Visual Communication Design (incl Graphic Design)
Socio Economic Objective 950402 Business Ethics
HERDC Research category B1.1 Book chapter
ERA Research output type B Book chapter
Persistent URL http://hdl.handle.net/10536/DRO/DU:30064501

Document type: Book Chapter
Collection: Faculty of Arts and Education
Connect to link resolver
 
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Versions
Version Filter Type
Citation counts: TR Web of Science Citation Count  Cited 0 times in TR Web of Science
Scopus Citation Count Cited 0 times in Scopus
Google Scholar Search Google Scholar
Access Statistics: 252 Abstract Views, 0 File Downloads  -  Detailed Statistics
Created: Fri, 13 Jun 2014, 16:11:56 EST by Russell Kennedy

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.