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The ABC, the Australian Children’s Television Foundation, and the emergence of digital children’s television in Australia

Rutherford, Leonie 2014, The ABC, the Australian Children’s Television Foundation, and the emergence of digital children’s television in Australia, Media international Australia, incorporating culture and policy, vol. 151, pp. 5-15.

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Title The ABC, the Australian Children’s Television Foundation, and the emergence of digital children’s television in Australia
Author(s) Rutherford, LeonieORCID iD for Rutherford, Leonie orcid.org/0000-0003-3940-3379
Journal name Media international Australia, incorporating culture and policy
Volume number 151
Start page 5
End page 15
Total pages 11
Publisher University of Queensland
Place of publication Brisbane, Qld.
Publication date 2014-06
ISSN 1329-878X
2200-467X
Keyword(s) digital television
children
public broadcasting
Australian Broadcasting Corporation
media policy
Australian Children's Television Foundation
digital content strategy
subscription TV
ABC3
Summary  This paper analyses the campaign to establish terrestrial digital children’s public service broadcasting in Australia. It finds that the development of the Australian Broadcasting Corporation’s digital children’s channel (ABC3), an initiative initially embraced somewhat opportunistically, enabled an expansion strategy for the public service broadcaster that ultimately helped determine the shape of its current digital channel portfolio. Contrasting the collective and divergent interpretations of future audience behaviours and needs developed by the Australian Children’s Television Foundation (ACTF) and the ABC, it argues that both organisations developed strategies and made policy decisions that were influential in conditioning the current digital television ecology.
Language eng
Field of Research 190204 Film and Television
Socio Economic Objective 890405 Radio and Television Broadcasting
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2014, University of Queensland
Free to Read? Yes
Persistent URL http://hdl.handle.net/10536/DRO/DU:30064841

Document type: Journal Article
Collections: School of Communication and Creative Arts
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Created: Thu, 03 Jul 2014, 16:14:12 EST by Leonie Rutherford

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.