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The impact of frontline employees' perceptions of internal marketing on employee outcomes

Ferdous, Ahmed Shahriar and Polonsky, Michael 2014, The impact of frontline employees' perceptions of internal marketing on employee outcomes, Journal of strategic marketing, vol. 22, no. 4, pp. 300-315, doi: 10.1080/0965254X.2013.876077.

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Title The impact of frontline employees' perceptions of internal marketing on employee outcomes
Author(s) Ferdous, Ahmed ShahriarORCID iD for Ferdous, Ahmed Shahriar orcid.org/0000-0002-8424-3055
Polonsky, MichaelORCID iD for Polonsky, Michael orcid.org/0000-0003-2395-1311
Journal name Journal of strategic marketing
Volume number 22
Issue number 4
Start page 300
End page 315
Total pages 16
Publisher Routledge
Place of publication Abingdon, Eng.
Publication date 2014-06
ISSN 1466-4488
0965-254X
Keyword(s) customer-oriented behaviour
frontline employees
internal marketing
internal marketing strategy and programmes
job satisfaction
organisational identification
Language eng
DOI 10.1080/0965254X.2013.876077
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
Socio Economic Objective 910403 Marketing
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2014, Taylor & Francis
Persistent URL http://hdl.handle.net/10536/DRO/DU:30064896

Document type: Journal Article
Collections: Faculty of Business and Law
School of Management and Marketing
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Created: Fri, 11 Jul 2014, 11:18:08 EST by Gloria Stevenson

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