Corporate patriotism as a source of corporate reputation: a comparative multi-stakeholder approach

Puncheva-Michelotti, Petya, McColl, Rod, Vocino, Andrea and Michelotti, Marco 2014, Corporate patriotism as a source of corporate reputation: a comparative multi-stakeholder approach, Journal of strategic marketing, vol. 22, no. 6, pp. 471-493, doi: 10.1080/0965254X.2014.885989.

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Title Corporate patriotism as a source of corporate reputation: a comparative multi-stakeholder approach
Author(s) Puncheva-Michelotti, Petya
McColl, Rod
Vocino, AndreaORCID iD for Vocino, Andrea orcid.org/0000-0002-5551-9059
Michelotti, Marco
Journal name Journal of strategic marketing
Volume number 22
Issue number 6
Start page 471
End page 493
Total pages 23
Publisher Taylor & Francis
Place of publication Abingdon, Eng.
Publication date 2014
ISSN 1466-4488
0965-254X
Keyword(s) corporate patriotism
corporate reputation
stakeholder identities
Language eng
DOI 10.1080/0965254X.2014.885989
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
Socio Economic Objective 910403 Marketing
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2014, Taylor & Francis
Persistent URL http://hdl.handle.net/10536/DRO/DU:30064917

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Created: Mon, 14 Jul 2014, 15:53:40 EST by Gloria Stevenson

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