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Profiling for profit : a report on target marketing and profiling practices in the credit industry

Harrison, Paul and Gray, Charles Ti 2012, Profiling for profit : a report on target marketing and profiling practices in the credit industry, Consumer Action Law Centre, Melbourne, Vic..

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Title Profiling for profit : a report on target marketing and profiling practices in the credit industry
Author(s) Harrison, Paul
Gray, Charles Ti
Contributor(s) Consumer Action Law Centre
Publication date 2012
Total pages 58 p.
Publisher Consumer Action Law Centre
Place of publication Melbourne, Vic.
Keyword(s) consumer policy
credit marketing
neural networking
data mining
Summary This report examines how many businesses make significant investments to purchase and develop customer relationship management systems. Given such investments, information about these systems is not widely available, but some publicly available information gives indication of the extent, and purpose, of the use. Recognising that lenders use customer information and highly sophisticated systems to target their marketing strategies, is the first step towards ensuring that these practices are taken into account in the development of consumer policy and law reform. This research was funded by the consumer advisory panel of the Australian Securities and Investment Commission (ASIC).
Notes A joint research project by Deakin University and Consumer Action Law Centre
ISBN 9780980478853
Language eng
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 910205 Industry Policy
HERDC Research category A6.1 Research report/technical paper
Copyright notice ©2012, Consumer Action Law Centre
Persistent URL http://hdl.handle.net/10536/DRO/DU:30064922

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Created: Mon, 14 Jul 2014, 16:29:45 EST by Paul Harrison

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.