Branding the public art museum sector : a new competitive model

Evans, Jody and Bridson, Kerrie 2013, Branding the public art museum sector : a new competitive model, Asia Pacific Social Impact Leadership Centre, Melbourne, Vic..

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Title Branding the public art museum sector : a new competitive model
Author(s) Evans, Jody
Bridson, Kerrie
Publication date 2013-02
Total pages 39 p.
Publisher Asia Pacific Social Impact Leadership Centre
Place of publication Melbourne, Vic.
Language eng
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category A6.1 Research report/technical paper
ERA Research output type Not-For-Profit
Persistent URL http://hdl.handle.net/10536/DRO/DU:30064936

Document type: Report
Collections: School of Management and Marketing
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Created: Tue, 15 Jul 2014, 11:36:33 EST by Kerrie Bridson

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