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Scandal thresholds for sports celebrities as charitable ambassadors

McDonald, Sharyn 2014, Scandal thresholds for sports celebrities as charitable ambassadors, in CPIS 2014 : Persona, celebrity, publics : Proceedings of the Contemporary Publics 2014 International Symposium, Persona, Celebrity, Publics research Group, Deakin University, Melbourne, Vic., pp. 24-24.

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Title Scandal thresholds for sports celebrities as charitable ambassadors
Author(s) McDonald, Sharyn
Conference name Contemporary Publics. International Symposium (2014 : Melbourne, Vic.)
Conference location Melbourne, Vic.
Conference dates 24 - 25 Feb. 2014
Title of proceedings CPIS 2014 : Persona, celebrity, publics : Proceedings of the Contemporary Publics 2014 International Symposium
Editor(s) [Unknown]
Publication date 2014
Conference series Contemporary Publics International Symposium
Start page 24
End page 24
Total pages 1
Publisher Persona, Celebrity, Publics research Group, Deakin University
Place of publication Melbourne, Vic.
Keyword(s) charitable organisations
sport celebrities
brand portfolio
ambassadors
scandal
Summary This paper considered the charitable ambassador role sports celebrities assume. The research analysed the media attention and the impact on organisations when celebrities transgressed.
Notes Abstract 10D
Language eng
Field of Research 200101 Communication Studies
150303 Corporate Governance and Stakeholder Engagement
Socio Economic Objective 970120 Expanding Knowledge in Language, Communication and Culture
HERDC Research category E3 Extract of paper
Copyright notice ©2014, Deakin University
Free to Read? Yes
Persistent URL http://hdl.handle.net/10536/DRO/DU:30065037

Document type: Conference Paper
Collections: School of Communication and Creative Arts
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Created: Tue, 22 Jul 2014, 14:09:24 EST by Sharyn Mcdonald

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.