Corporate social responsibility in professional team sport organisations : towards a theory of decision-making

Anagnostopoulos, Christos, Byers, Terri and Shilbury, David 2014, Corporate social responsibility in professional team sport organisations : towards a theory of decision-making, European sport management quarterly, vol. 14, no. 3, pp. 259-281, doi: 10.1080/16184742.2014.897736.

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Title Corporate social responsibility in professional team sport organisations : towards a theory of decision-making
Author(s) Anagnostopoulos, Christos
Byers, Terri
Shilbury, DavidORCID iD for Shilbury, David
Journal name European sport management quarterly
Volume number 14
Issue number 3
Start page 259
End page 281
Total pages 23
Publisher Routledge
Place of publication Abingdon, England
Publication date 2014
ISSN 1618-4742
Keyword(s) decision-making
grounded theory
charitable foundations
Summary Research question: 
Corporate social responsibility (CSR) is increasingly important to business, including professional team sport organisations. Scholars focusing on CSR in sport have generally examined content-related issues such as implementation, motives or outcomes. The purpose of this paper is to add to that body of knowledge by focusing on process-related issues. Specifically, we explore the decision-making process used in relation to CSR-related programmes in the charitable foundations of the English football clubs.

Research methods:
Employing a grounded theory method and drawing on the analysis and synthesis of 32 interviews and 25 organisational documents, this research explored managerial decision-making with regard to CSR in English football.

Results and findings:
The findings reveal that decision-making consists of four simultaneous micro-social processes (‘harmonising’, ‘safeguarding’, ‘manoeuvring’ and ‘transcending’) that form the platform upon which the managers in the charitable foundations of the English football clubs make decisions. These four micro-social processes together represent assessable transcendence; a process that is fortified by passion, contingent on trust, sustained by communication and substantiated by factual performance enables CSR formulation and implementation in this organisational context.

The significance of this study for the sport management literature is threefold: (1) it focuses on the individual level of analysis, (2) it shifts the focus of the scholarly activity away from CSR content-based research towards more processoriented approaches and (3) it adds to the limited number of studies that have utilised grounded theory in a rounded manner.
Language eng
DOI 10.1080/16184742.2014.897736
Field of Research 150499 Commercial Services not elsewhere classified
Socio Economic Objective 909902 Recreational Services
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2014, Taylor & Francis
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Document type: Journal Article
Collections: Faculty of Business and Law
School of Management and Marketing
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