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Corporate social responsibility in professional team sport organisations : towards a theory of decision-making

Anagnostopoulos, Christos, Byers, Terri and Shilbury, David 2014, Corporate social responsibility in professional team sport organisations : towards a theory of decision-making, European sport management quarterly, vol. 14, no. 3, pp. 259-281, doi: 10.1080/16184742.2014.897736.

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Title Corporate social responsibility in professional team sport organisations : towards a theory of decision-making
Author(s) Anagnostopoulos, Christos
Byers, Terri
Shilbury, DavidORCID iD for Shilbury, David orcid.org/0000-0002-0787-8997
Journal name European sport management quarterly
Volume number 14
Issue number 3
Start page 259
End page 281
Total pages 23
Publisher Routledge
Place of publication Abingdon, England
Publication date 2014
ISSN 1618-4742
Keyword(s) decision-making
CSR
sport
grounded theory
charitable foundations
Summary Research question: 
Corporate social responsibility (CSR) is increasingly important to business, including professional team sport organisations. Scholars focusing on CSR in sport have generally examined content-related issues such as implementation, motives or outcomes. The purpose of this paper is to add to that body of knowledge by focusing on process-related issues. Specifically, we explore the decision-making process used in relation to CSR-related programmes in the charitable foundations of the English football clubs.

Research methods:
Employing a grounded theory method and drawing on the analysis and synthesis of 32 interviews and 25 organisational documents, this research explored managerial decision-making with regard to CSR in English football.

Results and findings:
The findings reveal that decision-making consists of four simultaneous micro-social processes (‘harmonising’, ‘safeguarding’, ‘manoeuvring’ and ‘transcending’) that form the platform upon which the managers in the charitable foundations of the English football clubs make decisions. These four micro-social processes together represent assessable transcendence; a process that is fortified by passion, contingent on trust, sustained by communication and substantiated by factual performance enables CSR formulation and implementation in this organisational context.

Implications:
The significance of this study for the sport management literature is threefold: (1) it focuses on the individual level of analysis, (2) it shifts the focus of the scholarly activity away from CSR content-based research towards more processoriented approaches and (3) it adds to the limited number of studies that have utilised grounded theory in a rounded manner.
Language eng
DOI 10.1080/16184742.2014.897736
Field of Research 150499 Commercial Services not elsewhere classified
Socio Economic Objective 909902 Recreational Services
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2014, Taylor & Francis
Persistent URL http://hdl.handle.net/10536/DRO/DU:30065065

Document type: Journal Article
Collections: Faculty of Business and Law
School of Management and Marketing
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Created: Wed, 23 Jul 2014, 14:48:25 EST by Gloria Stevenson

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