How contagious is your viral marketing campaign? A mathematics model for assessing campaign performance Ewing, Michael T., Stewart, David B., Mather, Dineli R. and Newton, Joshua D. 2014, How contagious is your viral marketing campaign? A mathematics model for assessing campaign performance, Journal of advertising research, vol. 54, no. 2, pp. 205-216. Attached Files Name Description MIMEType Size Downloads Title How contagious is your viral marketing campaign? A mathematics model for assessing campaign performance Author(s) Ewing, Michael T. orcid.org/0000-0002-2260-2761 Stewart, David B. orcid.org/0000-0003-2670-1094 Mather, Dineli R. Newton, Joshua D. orcid.org/0000-0002-7892-361X Journal name Journal of advertising research Volume number 54 Issue number 2 Start page 205 End page 216 Total pages 12 Publisher World Advertising Research Center Place of publication New York, N. Y. Publication date 2014-06 ISSN 0021-8499 1740-1909 Keyword(s) mathematical model campaign performance viral-campaign performance Language eng Field of Research 150504 Marketing Measurement Socio Economic Objective 910403 Marketing HERDC Research category C1 Refereed article in a scholarly journal Copyright notice ©2014, World Advertising Research Center Persistent URL http://hdl.handle.net/10536/DRO/DU:30065097 Document type: Journal Article Collections: Faculty of Business and Law School of Information and Business Analytics School of Management and Marketing 2018 ERA Submission   Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Fri, 25 Jul 2014, 11:53:22 EST Fri, 25 Jul 2014, 14:48:46 EST Mon, 18 Aug 2014, 12:22:49 EST Mon, 18 Aug 2014, 12:23:45 EST Thu, 28 Aug 2014, 07:49:40 EST Wed, 24 Sep 2014, 10:26:48 EST Fri, 05 Dec 2014, 09:17:16 EST Filtered Full Citation counts:   Cited 3 times in TR Web of Science Cited 5 times in Scopus Search Google Scholar Access Statistics: 863 Abstract Views, 6 File Downloads  -  Detailed Statistics Created: Fri, 25 Jul 2014, 11:53:07 EST by Gloria Stevenson

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