How contagious is your viral marketing campaign? A mathematics model for assessing campaign performance

Ewing, Michael T., Stewart, David B., Mather, Dineli R. and Newton, Joshua D. 2014, How contagious is your viral marketing campaign? A mathematics model for assessing campaign performance, Journal of advertising research, vol. 54, no. 2, pp. 205-216.

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Title How contagious is your viral marketing campaign? A mathematics model for assessing campaign performance
Author(s) Ewing, Michael T.ORCID iD for Ewing, Michael T. orcid.org/0000-0002-2260-2761
Stewart, David B.ORCID iD for Stewart, David B. orcid.org/0000-0003-2670-1094
Mather, Dineli R.
Newton, Joshua D.ORCID iD for Newton, Joshua D. orcid.org/0000-0002-7892-361X
Journal name Journal of advertising research
Volume number 54
Issue number 2
Start page 205
End page 216
Total pages 12
Publisher World Advertising Research Center
Place of publication New York, N. Y.
Publication date 2014-06
ISSN 0021-8499
1740-1909
Keyword(s) mathematical model
campaign performance
viral-campaign performance
Language eng
Field of Research 150504 Marketing Measurement
Socio Economic Objective 910403 Marketing
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2014, World Advertising Research Center
Persistent URL http://hdl.handle.net/10536/DRO/DU:30065097

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Created: Fri, 25 Jul 2014, 11:53:07 EST by Gloria Stevenson

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