How contagious is your viral marketing campaign? A mathematics model for assessing campaign performance
Ewing, Michael T., Stewart, David B., Mather, Dineli R. and Newton, Joshua D. 2014, How contagious is your viral marketing campaign? A mathematics model for assessing campaign performance, Journal of advertising research, vol. 54, no. 2, pp. 205-216.
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How contagious is your viral marketing campaign? A mathematics model for assessing campaign performance
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