Linking brand orientation with service quality, satisfaction, and positive word-of- mouth: evidence from the higher education sector

Casidy, Riza 2014, Linking brand orientation with service quality, satisfaction, and positive word-of- mouth: evidence from the higher education sector, Journal of nonprofit & public sector marketing, vol. 26, no. 2, pp. 142-161, doi: 10.1080/10495142.2014.901004.

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Title Linking brand orientation with service quality, satisfaction, and positive word-of- mouth: evidence from the higher education sector
Author(s) Casidy, RizaORCID iD for Casidy, Riza orcid.org/0000-0002-6836-245X
Journal name Journal of nonprofit & public sector marketing
Volume number 26
Issue number 2
Start page 142
End page 161
Total pages 20
Publisher Routledge
Place of publication Philadelphia, P. A.
Publication date 2014-04
ISSN 1049-5142
1540-6997
Keyword(s) brand orientation
educational services
higher education marketing
service quality
student loyalty
student satisfaction
word-of-mouth communication
Language eng
DOI 10.1080/10495142.2014.901004
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 910403 Marketing
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2014, Taylor & Francis
Persistent URL http://hdl.handle.net/10536/DRO/DU:30065104

Document type: Journal Article
Collections: Faculty of Business and Law
School of Management and Marketing
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Created: Fri, 25 Jul 2014, 13:15:51 EST by Gloria Stevenson

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