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Gaining deeper insight into audiences and artists: the use of autoethnography in arts research

Massi, Marta and Harrison, Paul 2014, Gaining deeper insight into audiences and artists: the use of autoethnography in arts research. In O'Reilly, Daragh, Rentschler, Ruth and Kirchner, Theresa A. (ed), The Routledge companion to arts marketing, Taylor & Francis, Abingdon, England, pp.256-272.

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Title Gaining deeper insight into audiences and artists: the use of autoethnography in arts research
Author(s) Massi, Marta
Harrison, Paul
Title of book The Routledge companion to arts marketing
Editor(s) O'Reilly, Daragh
Rentschler, Ruth
Kirchner, Theresa A.
Publication date 2014
Series Routledge Companions
Chapter number 24
Total chapters 36
Start page 256
End page 272
Total pages 17
Publisher Taylor & Francis
Place of Publication Abingdon, England
Keyword(s) audiences
artists
ISBN 9780415783507
041578350X
Edition 1st
Language eng
Field of Research 150505 Marketing Research Methodology
Socio Economic Objective 910403 Marketing
HERDC Research category B1 Book chapter
Copyright notice ©2014, Taylor & Francis
Persistent URL http://hdl.handle.net/10536/DRO/DU:30065105

Document type: Book Chapter
Collections: Faculty of Business and Law
Deakin Graduate School of Business
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Created: Fri, 25 Jul 2014, 13:45:07 EST by Gloria Stevenson

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