Consumer motivation and the arts: conceptualizing a motivation-benefit model for understanding tourists as audiences

Kay, Pandora 2014, Consumer motivation and the arts: conceptualizing a motivation-benefit model for understanding tourists as audiences. In O'Reilly, Daragh, Rentschler, Ruth and Kirchner, Theresa A. (ed), The Routledge companion to arts marketing, Taylor & Francis, Abingdon, England, pp.214-232.

Attached Files
Name Description MIMEType Size Downloads

Title Consumer motivation and the arts: conceptualizing a motivation-benefit model for understanding tourists as audiences
Author(s) Kay, PandoraORCID iD for Kay, Pandora orcid.org/0000-0001-6707-722X
Title of book The Routledge companion to arts marketing
Editor(s) O'Reilly, Daragh
Rentschler, Ruth
Kirchner, Theresa A.
Publication date 2014
Series Routledge Companions in Business, Management and Accounting
Chapter number 21
Total chapters 36
Start page 214
End page 232
Total pages 19
Publisher Taylor & Francis
Place of Publication Abingdon, England
Keyword(s) consumer motivation
the arts
motivation-benefit model
tourists
audiences
ISBN 9780415783507
041578350X
Language eng
Indigenous content off
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category B1 Book chapter
Copyright notice ©2014, Taylor & Francis
Persistent URL http://hdl.handle.net/10536/DRO/DU:30065213

Document type: Book Chapter
Collections: Faculty of Business and Law
School of Management and Marketing
Connect to link resolver
 
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Versions
Version Filter Type
Citation counts: TR Web of Science Citation Count  Cited 1 times in TR Web of Science
Scopus Citation Count Cited 0 times in Scopus
Google Scholar Search Google Scholar
Access Statistics: 263 Abstract Views, 128 File Downloads  -  Detailed Statistics
Created: Wed, 30 Jul 2014, 11:46:49 EST by Gloria Stevenson

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.