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C.U.L.T.U.R.E. : marketing education in the age of cultural diversity

Ringer, Allison, Volkov, Michael and Bridson, Kerrie 2014, C.U.L.T.U.R.E. : marketing education in the age of cultural diversity, Education + training, vol. 56, no. 6, pp. 503-520.

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Title C.U.L.T.U.R.E. : marketing education in the age of cultural diversity
Alternative title Culture : marketing education in the age of cultural diversity
Author(s) Ringer, Allison
Volkov, Michael
Bridson, Kerrie
Journal name Education + training
Volume number 56
Issue number 6
Start page 503
End page 520
Total pages 18
Publisher Emerald
Place of publication Bingley, England
Publication date 2014
ISSN 0040-0912
Keyword(s) cultural diversity
marketing education
assessment practices
learning approach
student attitudes
student perception
Notes Reproduced with the kind permission of the copyright owner.
Language eng
Field of Research 150501 Consumer-Oriented Product or Service Development
Socio Economic Objective 930301 Assessment and Evaluation of Curriculum
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2014, Emerald
Persistent URL http://hdl.handle.net/10536/DRO/DU:30065385

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.