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Comparing methods of brand image measurement

Driesener, Carl and Romaniuk, Jenni 2006, Comparing methods of brand image measurement, International journal of market research, vol. 48, no. 6, pp. 681-698.

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Title Comparing methods of brand image measurement
Author(s) Driesener, Carl
Romaniuk, Jenni
Journal name International journal of market research
Volume number 48
Issue number 6
Start page 681
End page 698
Total pages 17
Publisher World Advertising Research Center
Place of publication London, Eng.
Publication date 2006
ISSN 1470-7853
Language eng
Field of Research 149999 Economics not elsewhere classified
Socio Economic Objective 970114 Expanding Knowledge in Economics
HERDC Research category C1.1 Refereed article in a scholarly journal
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Document type: Journal Article
Collection: Deakin Graduate School of Business
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