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An integrated-process model of service quality, institutional brand and behavioural intentions: the case of a university

Sultan, Parves and Wong, Ho Yin 2014, An integrated-process model of service quality, institutional brand and behavioural intentions: the case of a university, Managing service quality, vol. 24, no. 5, pp. 487-521, doi: 10.1108/MSQ-01-2014-0007.

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Title An integrated-process model of service quality, institutional brand and behavioural intentions: the case of a university
Author(s) Sultan, Parves
Wong, Ho Yin
Journal name Managing service quality
Volume number 24
Issue number 5
Start page 487
End page 521
Total pages 35
Publisher Emerald Group Publishing Limited
Place of publication Bingley, England
Publication date 2014-09-01
ISSN 0960-4529
Keyword(s) trust
UniBrand
service quality
satisfaction
higher education
information
brand
behavioural intentions
sustainable university
index model
integrated-process model
Language eng
DOI 10.1108/MSQ-01-2014-0007
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
Socio Economic Objective 910403 Marketing
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2014, Emerald
Free to Read? Yes
Persistent URL http://hdl.handle.net/10536/DRO/DU:30066371

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Citation counts: TR Web of Science Citation Count  Cited 7 times in TR Web of Science
Scopus Citation Count Cited 10 times in Scopus
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Created: Tue, 07 Oct 2014, 12:01:46 EST by Gloria Stevenson

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.